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With digital marketing moving at the speed of light, things are changing so fast that people who don’t keep track of technology have no idea what happening around them. Lack of any standards makes things even more confusing.
While Australian e-commerce still has a long road to travel before catching up with US and Europe, a recent study has found that the divide is steadily closing.
As we know, social media is increasingly playing an important role in our lives, such as Facebook, MSN messenger and YouTube. Especially for teenage generation, these sites are pretty important when it comes to catching up with friends and checking out what’s going on in people’s lives etc. YouTube is pretty important as it provides entertainment such as music videos and funny stuff that is yet to be popular. They can stay updated with the latest and upcoming events that are on Facebook and concerts in YouTube. The social media is a new and upcoming trend that is still waiting for its use to be at its peak.
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